Muhammad Sufyan Naeem
Paid media that turns intent into business growth.
I help businesses generate qualified leads and scale acquisition through paid media, precise conversion tracking, and smarter marketing automation.
6+ years in performance marketing • Campaign experience across the US, UK, Canada, Australia, and UAE
Muhammad Sufyan Naeem
Global Campaigns
Verified agency MCC partner status recognized directly by Google.
Recognized Official Google Partner.
Holding Google Partner status recognizes my proven track record managing high-volume ad spend across global accounts and delivering measurable client growth through Google-certified search, shopping, and performance strategies.
Proven track record managing substantial 90-day ad budgets across global search, shopping, and performance networks.
Scaling qualified leads and pipeline revenue with data-backed bidding, intent-driven search structure, and negative keyword governance.
Fully certified across Search, Display, and Advanced Conversion Tracking by Google Digital Academy.
Campaign strategy connected to the systems behind conversion.
I'm Muhammad Sufyan Naeem, a performance marketer with over six years of experience across paid acquisition, lead generation, and marketing automation. I've worked with businesses across SaaS, AI, financial services, real estate, web services, and book publishing.
My work connects campaign strategy with the systems behind conversion: landing pages, reliable tracking, CRM workflows, and follow-up. I focus on understanding lead quality and business outcomes alongside advertising performance.
Qualified pipeline and SQL ratios over vanity impression volume.
Browser & server-side tracking so every result can be measured.
Six capabilities, end to end.
From paid media strategy to the tracking and automation infrastructure that makes results attributable and repeatable.
Paid Search
Google and Microsoft Ads strategy, keyword research, account structure, bidding, and ongoing optimization.
Paid Social
Campaign planning and optimization across Meta, LinkedIn, TikTok, Snapchat, X, and Reddit, based on business needs.
Lead Generation & Funnel Optimization
Campaign-to-landing-page alignment, conversion improvements, and lead qualification.
Conversion Tracking
Google Tag Manager, browser-side and server-side tracking, Meta Pixel, Conversion API, Stape, and consent-mode integration.
Marketing Automation & CRM
Lead capture, segmentation, nurturing sequences, CRM workflows, and email automation.
Analytics & Strategy
Looker Studio dashboards, performance reporting, media planning, testing, and client strategy.
Platform names are referenced for capability purposes only and do not imply endorsement or partnership.
Markets I've scaled campaigns in.
Performance marketing work spanning B2B SaaS, local services, finance, publishing, and e-commerce — each with its own funnel, tracking, and lead quality considerations.
Some of the brands I've worked with.
A few of the brands I've helped across paid media, lead generation, and funnel growth — can't list them all, but here are some highlights.
A track record across budgets, markets, and platforms.
Six-plus years of progressive responsibility — from intern to senior media buyer — managing performance budgets across North America, the Middle East, Australia, and beyond. Overlapping dates are preserved as they occurred.
See real campaign results.
Production dashboards across Google, Meta, TikTok, LinkedIn & automation — with actual spend, CPL, CPA, and ROAS preserved.
Book a FREE consultation.
Got a campaign, funnel, or tracking challenge? Let's audit your numbers on a quick WhatsApp call — no commitment.
25 Verified Certifications.
Every license and certification documented from my verified LinkedIn profile — across Google Ads, Apple Search Ads, Microsoft Advertising, LinkedIn Learning, advanced conversion tracking, and marketing fundamentals. Expiry dates are preserved exactly as issued.
Google Ads Search Certification
Google Digital Academy (Skillshop)
Advance Tracking Expert
UT Digital Media
Apple Search Ads Certification
Apple
Programmatic Advertising Foundations
Advance Google Ads Certification
Email Marketing Strategy & Optimization
Email Marketing: Drip Campaigns Automation
Marketing Automations
Academic Background.
Formal business administration and engineering foundations completed in higher education.
Khadim Ali Shah Bukhari Institute of Technology
Bachelor of Business Administration — BBA
Activities & Societies: Member of the Digital Media Society — responsible for capturing event highlights on premises.
Govt. College for Men, Nazimabad
Intermediate, Pre-Engineering
Activities & Societies: Sports, Social Working, Freedom Speeches.
Al Qurra Islamic Academy
Matriculation, Mathematics and Computer Science
Activities & Societies: Sports and Speeches.
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Muhammad Sufyan Naeem
PPC & Performance Marketing Specialist
View full LinkedIn profileLet's discuss your next growth challenge.
Looking for help with paid media, lead quality, tracking, or marketing automation? Tell me what you're working on.
workforsuffiyan@gmail.com
linkedin.com/in/withsuffiyan
Phone
+92 345 2077245
Chat on Business WhatsApp (+92 345 2077245)
Open to Global Remote Projects